viernes, 9 de noviembre de 2012


In this amazing video, Simon Sinek describes how it is that great leaders inspire action, and why some people are able to achieve things, when others are not.At first, he explains a new way of looking at how people approach what they do. Then, he discusses the Law of Diffusion of Innovation, and weaves it all together with several brilliantly told examples.

A few years ago, Simon Sinek discovered a pattern that he found in all the great leaders (individuals and companies). He called it the “Golden Circle”. It explains why some leaders are able to inspire when others aren’t.

How in the center, surrounded by Why, surrounded by a larger circle What.

Everybody knows What they do. Some know how they do it. But, very few people or organizations know Why they do it. As you know, inspired organizations and people think, act, and communicate from the inside out. However, people don't buy what you do, they buy why you do it. After all,the goal is not just to hire people who need a job, but it is necessary to hire people who believe what you believe.

If you hire people who just need a job, they will work for your money. But, if you hire people who believe what you believe, they will work for you with blood, sweat and tears. One example of this could be Wright Brothers. Nowadays, when you ask why people fail, they always give you some permutation of the same three things:

1. Undercapitalized

2. The wrong people

3. Unfavorable market conditions

People don't buy what you do, they buy why you do it. if you talk about what you believe, you will attract those who believe what you believe. For example, Microsoft sells the What, and sometimes the How, but Apple sells the Why.


The law of diffusion of innovation shows that the adoption curve can be segmented out into the following sections:

1. Innovators
2. Early Adopters
3. Early Majority
4. Late Majority
5. Laggards

The early majority will not try something, until somebody else tries it first. These early guys are comfortable doing that, living intuitively, based on what they believe about the world (The Why), not just what is available (The What).


Without a doubt, this talk given by Simon Sinek is one of the most amazing videos I have ever watched in my life, and I could not agree more with him.                     Getting people to buy your beliefs and values definitely will create success.
In my personal opinion, it is important to be innovators if we want to become successful people. Furthermore, we shouldn't lose our sense of curiosity. Reading is a good way to connect with others and understand them. Lastly, keep an open mind that not everyone is going to think like you. In doing those things, you will always be an innovated leader. 
I liked how Simon Sinek demonstrated the success and failure of some products, and companies. I think many people buy into the "way" a company operates and communicates its "way" to the world. However,
there are so many other factors besides marketing to get right.

No hay comentarios:

Publicar un comentario